Monthly Archives: juni 2013

Game, Set, Match, NIKE

Game, Set, Match, NIKE

  Turning a negative into a positive. Some brands get it, some don’t. Imagine, you are making new shoes for tennis players. A great concept, designers, product developers, …

 

Is your brand still selling products ?!

Is your brand still selling products ?!

Thinking Of … Brands shouldn’t be selling products. Your brand should be selling an experience, and your product is the souvenir.

 

Lifestyle Branding

Lifestyle Branding

  Building a brand is not about picking a cool logo. It’s about making distinct and authentic strategic choices. Choices that will, without a doubt set …