Category Archive: Storytelling

NIKE (non sponsor) moves in on 2014 Winter Olympics with: #PLAYRUSSIAN

NIKE (non sponsor) moves in on 2014 Winter Olympics with: #PLAYRUSSIAN

Again a great NIKE commercial. Maybe even the best one yet.

 

I don’t get, the Getting Attention

I don’t get, the Getting Attention

Getting attention for your brand is a point of ever returning challenge.

 

Is your brand still selling products ?!

Is your brand still selling products ?!

Thinking Of … Brands shouldn’t be selling products. Your brand should be selling an experience, and your product is the souvenir.

 

Lifestyle Branding

Lifestyle Branding

  Building a brand is not about picking a cool logo. It’s about making distinct and authentic strategic choices. Choices that will, without a doubt set …

 

Do YOU know what THEY want ?

Do YOU know what THEY want ?

They want You to know what They want And they want it now ! Meet the next generation. Is your brand ready for the next generation ?   Thinking Of …

 

Coca-Cola is getting personal

Coca-Cola is getting personal

Coca-Cola started their Share A Coke campaign in Europe. In an attempt to get a “whole” generation to drink more Coke they put 150 different names …

 

Branding Red Bull style

Branding Red Bull style

Red Bull does it again. They keep coming up with these “crazy” sports events. Red Bull knows exactly what fits the feeling and expectations of their …

 

Branding of Holland, The Original Cool

Branding of Holland, The Original Cool

Thinking Of … Branding > more

 

Branding

Branding

The history of: Branding > more

 

ING claimt ONS Oranje !

ING claimt ONS Oranje !

KPN deed ooit een poging zich de kleur groen toe te eigenen. Van T-Mobile mag niemand anders meer magenta gebruiken. Lees meer>KPN deed ooit een poging zich de kleur groen toe te eigenen. Van T-Mobile mag niemand anders meer magenta gebruiken. Lees meer>

 
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