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Lifestyle Branding


Building a brand is not about picking a cool logo. It’s about making distinct and authentic strategic choices. Choices that will, without a doubt set you apart from any other brand.

With regard to Luxury Brands it’s no longer just about heritage or producing extreme high quality, single industry products or services. Luxury Brands more and more move into the area of Lifystyle branding.

This shift into Lifestyle Branding has been going on for a while. Luxury Brands chosing products and services that fit to the lifestyle they perceive as fitting to their core product.

Enjoy an insight on Lifestyle branding of Luxury Brands.
A clip from 2012 by Financial Times Video.


Is Your Brand ready for Lifestyle Branding ?


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Thinking Of …  Inspires and advises brands on how to create, live and share their brand.

Acting as sparring partner to, C-level management, entrepreneurs, businesses and individuals in the fields of Brand Strategy, Marketing Strategy and Social Media for Premium Brands.