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NIKE (non sponsor) moves in on 2014 Winter Olympics with: #PLAYRUSSIAN

NIKE does it again and makes a strategic move.

NIKE who is no sponsor at next years Winter Olympics in Sochi moves in early by launching PLAY RUSSIAN.

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Click the image to watch the commercial. Again a great NIKE commercial. Created by Wieden + Kennedy.

By introducing #PLAYRUSSIAN, NIKE encourages fans to upload their sporting moments to the website they created and other Social platforms to “claim” the Winter Olympics without being an Olympic sponsor.

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Great move if you ask me. So share your winter sporting moments and use #PLAYRUSSIAN

 

Thinking Of …  Inspires and advises brands on how to create, live and share their brand.

Acting as sparring partner to, C-level management, entrepreneurs, businesses and individuals in the fields of Brand Strategy, Marketing Strategy and Social Media for Premium Brands.

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