© 2015 Leo Verdonck

The picture that made for an iconic brand

 

Just wanted to share this little clip and picture.

air jordan jump

 

Making for this shot.

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Giving us the Air Jordan logo we all now….

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Although since January 2015 Jacobus Rentmeester is suing Nike in federal court in Oregon for copyright infringement. Not only is he asking for profits associated with the Jordan brand, which generated $3.2 billion in retail sales in 2014, but he also is seeking to halt current sales and plans for the brand’s future. (source: ESPN )

 

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Thinking Of …  Inspires and advises brands on how to create, live and share their brand.

Acting as sparring partner to, C-level management, entrepreneurs, businesses and individuals in the fields of Brand Strategy, Marketing Strategy and Social Media for Premium Brands.