NIKE (non sponsor) moves in on 2014 Winter Olympics with: #PLAYRUSSIAN

Again a great NIKE commercial. Maybe even the best one yet.

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Is Your Brand up to unbranding ?

McDonald's enters in to a new campagne "unbranded". Knowing that images of McD's and it's product are etched in everyone brain one could think/decide that no brand is needed to…

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Is your brand still selling products ?!

Thinking Of ... Brands shouldn't be selling products. Your brand should be selling an experience, and your product is the souvenir.

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Lifestyle Branding

Building a brand is not about picking a cool logo. It's about making distinct and authentic strategic choices. Choices that will, without a doubt set you apart from any other…

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Do YOU know what THEY want ?

They want You to know what They want And they want it now ! Meet the next generation. http://youtu.be/ajfW8XMdh5A Is your brand ready for the next generation ?   Thinking…

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Coca-Cola is getting personal

Coca-Cola started their Share A Coke campaign in Europe. In an attempt to get a "whole" generation to drink more Coke they put 150 different names on their bottles. Half…

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Branding Red Bull style

Red Bull does it again. They keep coming up with these "crazy" sports events. Red Bull knows exactly what fits the feeling and expectations of their brand. This time (although…

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