NIKE (non sponsor) moves in on 2014 Winter Olympics with: #PLAYRUSSIAN

Again a great NIKE commercial. Maybe even the best one yet.

Lees verder NIKE (non sponsor) moves in on 2014 Winter Olympics with: #PLAYRUSSIAN

Is Your Brand up to unbranding ?

McDonald's enters in to a new campagne "unbranded". Knowing that images of McD's and it's product are etched in everyone brain one could think/decide that no brand is needed to…

Lees verder Is Your Brand up to unbranding ?

Is your brand still selling products ?!

Thinking Of ... Brands shouldn't be selling products. Your brand should be selling an experience, and your product is the souvenir.

Lees verder Is your brand still selling products ?!

Do YOU know what THEY want ?

They want You to know what They want And they want it now ! Meet the next generation. http://youtu.be/ajfW8XMdh5A Is your brand ready for the next generation ?   Thinking…

Lees verder Do YOU know what THEY want ?

Branding Red Bull style

Red Bull does it again. They keep coming up with these "crazy" sports events. Red Bull knows exactly what fits the feeling and expectations of their brand. This time (although…

Lees verder Branding Red Bull style

Verslaat Mercedes Ferrari ?

Onlangs vierden Mercedes en Ferrari het feit dat ze respectievelijk 9 en 10 miljoen fans hadden vergaard op Facebook. Maar welk van de twee merken deed dat het beste? Lees meer>Onlangs vierden Mercedes en Ferrari het feit dat ze respectievelijk 9 en 10 miljoen fans hadden vergaard op Facebook. Maar welk van de twee merken deed dat het beste? Lees meer>

Lees verder Verslaat Mercedes Ferrari ?