A variation on Lifestyle branding is teaming up with leading brands from another industry. In this type of branding, brands don’t venture out in other fields, they “endorse” their product with names they want to be associated with. One of the better examples here is Coca-Cola.
For several years now Coca-Cola colaborates with the best fashion designers in the world. Asking them to create a Coke bottle with their distinct signature design.
And the result: bottle’s that turn into collectors items.
Patricia Field (2008)
Roberto Cavalli (2008)
A collection of Italian Designers (2009)
Zac Posen, Manolo Blahnik, Ellen von Unwerth (2009)
Patricia Field (2009)
Moschino (2010)
Karl Lagerfeld (2010)
Karl Lagerfeld (2011)
Jean-Paul Gaultier (2012)
Diane von Fürstenberg (2012)
Marc Jacobs (2013)
Brands shouldn’t be selling products.
“Your brand should be selling an experience and your product is the souvenir”.
Does your brand have a souvenir I want ?
Thinking Of … Inspires and advises brands on how to create, live and share their brand.
Acting as sparring partner to, C-level management, entrepreneurs, businesses and individuals in the fields of Brand Strategy, Marketing Strategy and Social Media for Premium Brands.
