NIKE (non sponsor) moves in on 2014 Winter Olympics with: #PLAYRUSSIAN


NIKE does it again and makes a strategic move.

NIKE who is no sponsor at next years Winter Olympics in Sochi moves in early by launching PLAY RUSSIAN.

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Click the image to watch the commercial. Again a great NIKE commercial. Created by Wieden + Kennedy.

By introducing #PLAYRUSSIAN, NIKE encourages fans to upload their sporting moments to the website they created and other Social platforms to “claim” the Winter Olympics without being an Olympic sponsor.


Great move if you ask me. So share your winter sporting moments and use #PLAYRUSSIAN


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